Cookie policy
This page explains what cookies are and which cookies are set when you use the Sainsbury Museum and Art Centre website.
What cookies are
Cookies are small text files that a website places on your device when you visit it. They let the site, or services built into it, remember information about your visit, such as whether you have been here before or whether a security check has already been passed.
Cookies used on this website
We use Google Analytics, through Google Tag Manager, to understand how people use the website, and the Google Ads conversion linker and Meta Pixel to measure our advertising. Google reCAPTCHA protects our forms from spam, and Vimeo and its network provider Cloudflare set security cookies on pages that contain a Vimeo video.
| Cookie | Provider | Purpose | Expires | Category |
|---|---|---|---|---|
_ga |
Google Analytics | Distinguishes visitors so we can count visits and see how the website is used. | 2 years | Analytics |
_ga_YMC0ZHDZJ4 |
Google Analytics | Keeps track of your current visit (session) for Google Analytics. | 2 years | Analytics |
_gcl_au |
Google Ads | Set by the Google Tag Manager conversion linker to record which visits came from our Google adverts. | 90 days | Marketing |
_gcl_aw |
Google Ads | Set only when you arrive by clicking one of our Google adverts, to link that click to later actions such as a booking. | 90 days | Marketing |
_fbp |
Meta (Facebook) | Used by the Meta Pixel to measure the results of our Facebook and Instagram adverts. | 90 days | Marketing |
fr |
Meta (Facebook) | Set on facebook.com by the Meta Pixel to deliver and measure adverts on Facebook and Instagram. | 90 days | Marketing |
_GRECAPTCHA |
Google reCAPTCHA | Set on pages with a form, to check that the person filling it in is not an automated program. | 6 months | Necessary |
cf_clearance |
Vimeo (via Cloudflare) | Records that a security check (a CAPTCHA or JavaScript challenge) has been passed, so it is not shown again. | 1 year | Necessary |
__cf_bm |
Vimeo (via Cloudflare) | Used by Cloudflare's bot protection to tell people apart from automated traffic. It does not identify you personally. | 30 minutes | Necessary |
__cf_ob |
Vimeo (via Cloudflare) | Set by Cloudflare on the Vimeo video player to support the delivery and protection of the player. | Session | Necessary |
Necessary cookies are needed for security and for parts of the website to work. Analytics cookies tell us how the website is used, and marketing cookies measure how well our adverts work.
These services have their own cookie and privacy policies, which you can read on the Google, Meta and Vimeo websites.
Managing cookies
When you first visit the website we ask whether you accept analytics and marketing cookies, and they are only set if you say yes. You can change your choice at any time with the cookie icon in the bottom left corner of each page.
You can also block or delete cookies in your browser settings. If you block necessary cookies, forms and embedded videos may not work. The help pages for your browser explain how to do this, and the Information Commissioner’s Office has general guidance on cookies. You can also stop Google Analytics collecting data about you with the Google Analytics opt-out browser add-on.
More information
Our privacy policy explains how we use any personal information we collect. We will update this page if the cookies used on the website change.